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Nebraska Enacts Comprehensive Consumer Data Privacy Law

Governor Jim Pillen signed Legislative Bill (LB) 1074 into law on April 17, 2024.

LB 1074 establishes comprehensive consumer data privacy obligations for businesses operating in Nebraska. The law, effective January 1, 2025, applies to businesses that:

  • Conduct business in Nebraska or produce a product or service consumed by Nebraska residents;
  • Process or sell personal data of Nebraska residents; or
  • Are not considered small businesses under the federal Small Business Act.

Contrary to privacy laws in many other states, Nebraska's law does not require entities to meet specific thresholds, such as the number of consumers whose data is collected, to be subject to the law. In this context, "consumer" refers to individual, household residents of the State of Nebraska. "Personal data" is any non-public information that can be reasonably linked to an identifiable individual.

Similar to other state privacy laws, LB 1074 provides various exemptions based on the type of data and the entity's nature. The law carves out exceptions for:

  • Financial institutions subject to the Gramm-Leach-Bliley Act;
  • Higher education institutions;
  • Entities covered by the Health Insurance Portability and Accountability Act (HIPAA); and
  • Personal information regulated by the Fair Credit Reporting Act (FCRA), such as consumer reporting agencies like Business Information Group.

Posted: July 26, 2024


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This document and/or presentation is provided as a service to our customers. Its contents are designed solely for informational purposes, and should not be inferred or understood as legal advice or binding case law, nor shared with any third parties. Persons in need of legal assistance should seek the advice of competent legal counsel. Although care has been taken in preparation of these materials, we cannot guarantee the accuracy, currency or completeness of the information contained within it. Anyone using this information does so at his or her own risk.

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